Our story

Welcome to SoftNest Eco-Wash! Learn about our journey, our commitment to eco-friendly cleaning, and what makes us different. We're proud to serve Toronto with sustainable laundry solutions.

The birth of softnest eco-wash

SoftNest Eco-Wash was born from a desire to create a truly family- and eco-friendly detergent. At a time when most cleaning products were harsh and chemical-heavy, our founders combined their passion for sustainability and home care. They developed a plant-based formula that doesn’t compromise on cleaning power, proving that environmentally responsible products can also deliver superior results.

Our guiding beliefs

SoftNest Eco-Wash is guided by three core beliefs: prioritizing family safety with gentle, hypoallergenic formulas; promoting sustainability through eco-friendly ingredients and packaging; and ensuring effective cleaning performance without compromising on fabric care or freshness.

What makes us different

SoftNest Eco-Wash stands out from other cleaning products in Toronto by combining plant-based, hypoallergenic formulas with strong cleaning performance, making it ideal for families and sensitive users. Unlike many eco brands that focus solely on sustainability, SoftNest also prioritizes fabric care and user safety, uses sustainable packaging, and commits to social responsibility. Our fresh, natural scents and compatibility with high-efficiency washers cater to modern, urban households. Compared to local competitors, SoftNest offers a unique balance of eco-friendliness, effective cleaning, and a pleasant laundry experience, resonating with Toronto’s environmentally conscious and health-aware consumers.

"SoftNest Eco-Wash delivers strong cleaning performance that is gentle on skin, fabrics, and the environment, providing a safe and sustainable laundry experience."

The SoftNest Eco-Wash Team